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1 Ergebnisse
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Advertising and Consumer Awareness of New, Differentiated P..:
BARROSO, ALICIA
;
LLOBET, GERARD
Journal of Marketing Research. 49 (2012) 6 - p. 773-792 , 2012
Link:
https://www.jstor.org/stable/41714468
RT Journal T1
Advertising and Consumer Awareness of New, Differentiated Products
UL https://suche.suub.uni-bremen.de/peid=jstor-41714468&Exemplar=1&LAN=DE A1 BARROSO, ALICIA A1 LLOBET, GERARD PB American Marketing Association YR 2012 SN 0022-2437 K1 Business K1 Accountancy K1 Financial accounting K1 Business expenses K1 Business expenditures K1 Advertising expenditures K1 Applied sciences K1 Engineering K1 Transportation K1 Transportation modes K1 Ground transportation K1 Ground vehicles K1 Motor vehicles K1 Automobiles K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial analysis K1 Advertising to sales ratios K1 Research methods K1 Modeling K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer choice K1 Product choice K1 Macroeconomics K1 Aggregate economy K1 Market economics K1 Market share K1 Comparative advertising K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Market prices JF Journal of Marketing Research VO 49 IS 6 SP 773 OP 792 LK http://dx.doi.org/https://www.jstor.org/stable/41714468 DO https://www.jstor.org/stable/41714468 SF ELIB - SuUB Bremen
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