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1 Ergebnisse
1
Willingness to Pay for Cause-Related Marketing: The Impact ..:
KOSCHATE-FISCHER, NICOLE
;
STEFAN, ISABEL V.
;
HOYER, WAYNE D.
Journal of Marketing Research. 49 (2012) 6 - p. 910-927 , 2012
Link:
https://www.jstor.org/stable/41714477
RT Journal T1
Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects
UL https://suche.suub.uni-bremen.de/peid=jstor-41714477&Exemplar=1&LAN=DE A1 KOSCHATE-FISCHER, NICOLE A1 STEFAN, ISABEL V. A1 HOYER, WAYNE D. PB American Marketing Association YR 2012 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial management K1 Asset management K1 Financial gifts K1 Donations K1 Charitable giving K1 Philosophy K1 Axiology K1 Ethics K1 Normative ethics K1 Morality K1 Virtue K1 Charity K1 Behavioral sciences K1 Human behavior K1 Social behavior K1 Prosocial behavior K1 Altruism K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Consumer goods industries K1 Business structures K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Communications K1 Advertising K1 Advertising research K1 Advertising campaigns K1 Consumer advertising JF Journal of Marketing Research VO 49 IS 6 SP 910 OP 927 LK http://dx.doi.org/https://www.jstor.org/stable/41714477 DO https://www.jstor.org/stable/41714477 SF ELIB - SuUB Bremen
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