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1 Ergebnisse
1
Choice of Cause in Cause-Related Marketing:
Robinson, Stefanie Rosen
;
Irmak, Caglar
;
Jayachandran, Satish
Journal of Marketing. 76 (2012) 4 - p. 126-139 , 2012
Link:
https://www.jstor.org/stable/41714503
RT Journal T1
Choice of Cause in Cause-Related Marketing
UL https://suche.suub.uni-bremen.de/peid=jstor-41714503&Exemplar=1&LAN=DE A1 Robinson, Stefanie Rosen A1 Irmak, Caglar A1 Jayachandran, Satish PB American Marketing Association YR 2012 SN 0022-2429 K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Philosophy K1 Axiology K1 Ethics K1 Normative ethics K1 Morality K1 Virtue K1 Charity K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Political science K1 Government K1 Political systems K1 Collectivism K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Consumer goods industries K1 Business structures K1 Politics K1 Political processes K1 Political campaigns K1 Behavioral sciences K1 Anthropology K1 Ethnology K1 Ethnography K1 Asian studies K1 Asian history K1 Western Asian history K1 Sumer K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial management K1 Asset management K1 Financial gifts K1 Donations K1 Charitable giving K1 Applied philosophy K1 Philosophy of science K1 Scientific method K1 Research variables K1 Outcome variables JF Journal of Marketing VO 76 IS 4 SP 126 OP 139 LK http://dx.doi.org/https://www.jstor.org/stable/41714503 DO https://www.jstor.org/stable/41714503 SF ELIB - SuUB Bremen
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