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1 Ergebnisse
1
Why Do Customers Get More Than They Need? How Organizationa..:
Lukas, Bryan A.
;
Whitwell, Gregory J.
;
Heide, Jan B.
Journal of Marketing. 77 (2013) 1 - p. 1-12 , 2013
Link:
https://www.jstor.org/stable/41714526
RT Journal T1
Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions
UL https://suche.suub.uni-bremen.de/peid=jstor-41714526&Exemplar=1&LAN=DE A1 Lukas, Bryan A. A1 Whitwell, Gregory J. A1 Heide, Jan B. PB American Marketing Association YR 2013 SN 0022-2429 K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Culture K1 Cultural customs K1 Cultural studies K1 Cultural values K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Behavioral sciences K1 Human behavior K1 Organizational behavior K1 Organizational culture K1 Sociology K1 Human societies K1 Social structures K1 Clans K1 Corporate governance K1 Corporate culture K1 Marketing strategies K1 Arts K1 Literature K1 Biological sciences K1 Biology K1 Genetics K1 Molecular genetics K1 Gene structures K1 Transcriptional regulatory elements JF Journal of Marketing VO 77 IS 1 SP 1 OP 12 LK http://dx.doi.org/https://www.jstor.org/stable/41714526 DO https://www.jstor.org/stable/41714526 SF ELIB - SuUB Bremen
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