I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
More Than Words: The Influence of Affective Content and Lin..:
Ludwig, Stephan
;
de Ruyter, Ko
;
Friedman, Mike
...
Journal of Marketing. 77 (2013) 1 - p. 87-103 , 2013
Link:
https://www.jstor.org/stable/41714531
RT Journal T1
More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates
UL https://suche.suub.uni-bremen.de/peid=jstor-41714531&Exemplar=1&LAN=DE A1 Ludwig, Stephan A1 de Ruyter, Ko A1 Friedman, Mike A1 Brüggen, Elisabeth C. A1 Wetzels, Martin A1 Pfann, Gerard PB American Marketing Association YR 2013 SN 0022-2429 K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial instruments K1 Financial securities K1 Capital stocks K1 Stock transactions K1 Stock conversion K1 Stock conversion ratios K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Linguistics K1 Grammar K1 Function words K1 Language K1 Lexicology K1 Words K1 Marketing strategies K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Psychology K1 Social psychology K1 Information science K1 Information analysis K1 Text analytics JF Journal of Marketing VO 77 IS 1 SP 87 OP 103 LK http://dx.doi.org/https://www.jstor.org/stable/41714531 DO https://www.jstor.org/stable/41714531 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)