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THE IMPACT OF STEREOSCOPIC THREE-DIMENSIONAL (3-D) ADVERTIS..:
Yim, Mark Yi-Cheon
;
Cicchirillo, Vincent J.
;
Drumwright, Minette E.
Journal of Advertising. 41 (2012) 2 - p. 113-128 , 2012
Link:
https://www.jstor.org/stable/41739776
RT Journal T1
THE IMPACT OF STEREOSCOPIC THREE-DIMENSIONAL (3-D) ADVERTISING: The Role of Presence in Enhancing Advertising Effectiveness
UL https://suche.suub.uni-bremen.de/peid=jstor-41739776&Exemplar=1&LAN=DE A1 Yim, Mark Yi-Cheon A1 Cicchirillo, Vincent J. A1 Drumwright, Minette E. PB M. E. Sharpe, Inc. YR 2012 SN 0091-3367 SN 1557-7805 K1 Applied sciences K1 Imaging K1 Stereoscopy K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Perception K1 Sensory perception K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Technology K1 Advertising media K1 Advertising research K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes K1 Computer science K1 Computer applications K1 Virtual reality JF Journal of Advertising VO 41 IS 2 SP 113 OP 128 LK http://dx.doi.org/https://www.jstor.org/stable/41739776 DO https://www.jstor.org/stable/41739776 SF ELIB - SuUB Bremen
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