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1 Ergebnisse
1
Increasing the Informational Content of Reach and Frequency..:
Headen, Robert S.
;
Klompmaker, Jay E.
;
Teel, Jr., Jesse E.
Journal of Advertising. 5 (1976) 1 - p. 18-27 , 1976
Link:
https://www.jstor.org/stable/4188010
RT Journal T1
Increasing the Informational Content of Reach and Frequency Estimates
UL https://suche.suub.uni-bremen.de/peid=jstor-4188010&Exemplar=1&LAN=DE A1 Headen, Robert S. A1 Klompmaker, Jay E. A1 Teel, Jr., Jesse E. PB Board of Directors, American Academy of Advertising YR 1976 SN 0091-3367 SN 1557-7805 K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Advertising research K1 Advertising campaigns K1 Commercials K1 Radio commercials K1 Mass communication K1 Mass media K1 Broadcast media K1 Radio K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Audiences K1 Mathematics K1 Applied mathematics K1 Analytics K1 Analytical estimating K1 Statistics K1 Applied statistics K1 Inferential statistics K1 Statistical estimation K1 Estimation methods JF Journal of Advertising VO 5 IS 1 SP 18 OP 27 LK http://dx.doi.org/https://www.jstor.org/stable/4188010 DO https://www.jstor.org/stable/4188010 SF ELIB - SuUB Bremen
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