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1 Ergebnisse
1
Some European Attitudes on the Advertising Transference Que..:
Ryans, Jr., John K.
;
Fry, Claudia
Journal of Advertising. 5 (1976) 2 - p. 11-13 , 1976
Link:
https://www.jstor.org/stable/4188024
RT Journal T1
Some European Attitudes on the Advertising Transference Question: A Research Note
UL https://suche.suub.uni-bremen.de/peid=jstor-4188024&Exemplar=1&LAN=DE A1 Ryans, Jr., John K. A1 Fry, Claudia PB Board of Directors, American Academy of Advertising YR 1976 SN 0091-3367 SN 1557-7805 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Economics K1 Economic disciplines K1 Labor economics K1 Employment K1 Occupations K1 Businesspeople K1 Business executives K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Applied sciences K1 Research methods K1 Survey research K1 Survey methods K1 Questionnaires K1 Behavioral sciences K1 Psychology K1 Clinical psychology K1 Psychotherapy K1 Psychotherapeutic processes K1 Transference K1 Advertising research K1 Industry K1 Industrial sectors K1 Knowledge industries K1 Communications industries K1 Advertising industry K1 Advertising agencies K1 Political science K1 Political sociology K1 Political attitudes K1 Mass communication K1 Mass media K1 News media K1 Journalism K1 Reporting standards K1 Field research JF Journal of Advertising VO 5 IS 2 SP 11 OP 13 LK http://dx.doi.org/https://www.jstor.org/stable/4188024 DO https://www.jstor.org/stable/4188024 SF ELIB - SuUB Bremen
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