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Advertising in the Large: Four Institutional Views:
Rotzoll, Kim B.
Journal of Advertising. 5 (1976) 3 - p. 9-15 , 1976
Link:
https://www.jstor.org/stable/4188048
RT Journal T1
Advertising in the Large: Four Institutional Views
UL https://suche.suub.uni-bremen.de/peid=jstor-4188048&Exemplar=1&LAN=DE A1 Rotzoll, Kim B. PB Board of Directors, American Academy of Advertising YR 1976 SN 0091-3367 SN 1557-7805 K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Institutional advertising K1 Consumer advertising K1 Philosophy K1 Applied philosophy K1 Social philosophy K1 Social engineering K1 Social control K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Human nature K1 Economics K1 Economic disciplines K1 Consumer economics K1 Consumer advocacy K1 Consumer education K1 Personality psychology K1 Motivation K1 Self interest K1 Financial economics K1 Financial markets K1 Product markets K1 Wholesale trade K1 Business K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Market prices JF Journal of Advertising VO 5 IS 3 SP 9 OP 15 LK http://dx.doi.org/https://www.jstor.org/stable/4188048 DO https://www.jstor.org/stable/4188048 SF ELIB - SuUB Bremen
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