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1
The Sales-Advertising Interface in Promotion Planning:
Dubinsky, Alan J.
;
Barry, Thomas E.
;
Kerin, Roger A.
Journal of Advertising. 10 (1981) 3 - p. 35-41 , 1981
Link:
https://www.jstor.org/stable/4188364
RT Journal T1
The Sales-Advertising Interface in Promotion Planning
UL https://suche.suub.uni-bremen.de/peid=jstor-4188364&Exemplar=1&LAN=DE A1 Dubinsky, Alan J. A1 Barry, Thomas E. A1 Kerin, Roger A. PB Board of Directors, American Academy of Advertising YR 1981 SN 0091-3367 SN 1557-7805 K1 Business K1 Business administration K1 Business management K1 Sales management K1 Business operations K1 Sales operations K1 Sales strategies K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Consumer goods industries K1 Corporate communications K1 External corporate communications K1 Marketing K1 Marketing strategies K1 Sales promotions K1 Business structures K1 Applied sciences K1 Engineering K1 Industrial engineering K1 Manufacturing engineering K1 Manufacturing K1 Manufactured products K1 Industrial products K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Product management K1 Industrial management JF Journal of Advertising VO 10 IS 3 SP 35 OP 41 LK http://dx.doi.org/https://www.jstor.org/stable/4188364 DO https://www.jstor.org/stable/4188364 SF ELIB - SuUB Bremen
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