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1
The Effects of Sexual and Non-Sexual Advertising Appeals an..:
Severn, Jessica
;
Belch, George E.
;
Belch, Michael A.
Journal of Advertising. 19 (1990) 1 - p. 14-22 , 1990
Link:
https://www.jstor.org/stable/4188751
RT Journal T1
The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness
UL https://suche.suub.uni-bremen.de/peid=jstor-4188751&Exemplar=1&LAN=DE A1 Severn, Jessica A1 Belch, George E. A1 Belch, Michael A. PB Board of Directors, American Academy of Advertising YR 1990 SN 0091-3367 SN 1557-7805 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Memory K1 Memory recall K1 Advertising research K1 Applied sciences K1 Engineering K1 Transportation K1 Travel K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial analysis K1 Advertising to sales ratios K1 Research methods K1 Modeling JF Journal of Advertising VO 19 IS 1 SP 14 OP 22 LK http://dx.doi.org/https://www.jstor.org/stable/4188751 DO https://www.jstor.org/stable/4188751 SF ELIB - SuUB Bremen
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