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1 Ergebnisse
1
Television Commercial Evaluation in the Context of Program ..:
Kamins, Michael A.
;
Marks, Lawrence J.
;
Skinner, Deborah
Journal of Advertising. 20 (1991) 2 - p. 1-14 , 1991
Link:
https://www.jstor.org/stable/4188792
RT Journal T1
Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects
UL https://suche.suub.uni-bremen.de/peid=jstor-4188792&Exemplar=1&LAN=DE A1 Kamins, Michael A. A1 Marks, Lawrence J. A1 Skinner, Deborah PB Board of Directors, American Academy of Advertising YR 1991 SN 0091-3367 SN 1557-7805 K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Emotion K1 Emotional states K1 Happiness K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Commercials K1 Television commercials K1 Social psychology K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Audiences K1 Television viewers K1 Cognitive processes K1 Cognition K1 Education K1 Formal education K1 Pedagogy K1 Educational methods K1 Educational testing K1 Educational tests K1 Pretests K1 Memory K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing JF Journal of Advertising VO 20 IS 2 SP 1 OP 14 LK http://dx.doi.org/https://www.jstor.org/stable/4188792 DO https://www.jstor.org/stable/4188792 SF ELIB - SuUB Bremen
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