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1 Ergebnisse
1
The Portrayal of African-Americans in Business-to-Business ..:
Stevenson, Thomas H.
;
Swayne, Linda E.
Journal of Advertising. 28 (1999) 3 - p. 25-35 , 1999
Link:
https://www.jstor.org/stable/4189115
RT Journal T1
The Portrayal of African-Americans in Business-to-Business Direct Mail: A Benchmark Study
UL https://suche.suub.uni-bremen.de/peid=jstor-4189115&Exemplar=1&LAN=DE A1 Stevenson, Thomas H. A1 Swayne, Linda E. PB Board of Directors, American Academy of Advertising YR 1999 SN 0091-3367 SN 1557-7805 K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Direct mail advertising K1 Business K1 Business operations K1 Commerce K1 Business to business K1 Behavioral sciences K1 Anthropology K1 Ethnology K1 Ethnic groups K1 American minorities K1 African Americans K1 Advertising campaigns K1 Consumer advertising K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Advertising research K1 Arts K1 Applied arts K1 Manual arts K1 Carving K1 Woodcarving K1 Whittling K1 Commercials K1 Television commercials JF Journal of Advertising VO 28 IS 3 SP 25 OP 35 LK http://dx.doi.org/https://www.jstor.org/stable/4189115 DO https://www.jstor.org/stable/4189115 SF ELIB - SuUB Bremen
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