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1
The Role of Disgust as an Emotional Mediator of Advertising..:
Shimp, Terence A.
;
Stuart, Elnora W.
Journal of Advertising. 33 (2004) 1 - p. 43-53 , 2004
Link:
https://www.jstor.org/stable/4189245
RT Journal T1
The Role of Disgust as an Emotional Mediator of Advertising Effects
UL https://suche.suub.uni-bremen.de/peid=jstor-4189245&Exemplar=1&LAN=DE A1 Shimp, Terence A. A1 Stuart, Elnora W. PB M. E. Sharpe, Inc. YR 2004 SN 0091-3367 SN 1557-7805 K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Emotion K1 Emotional states K1 Disgust K1 Applied sciences K1 Food science K1 Foodstuffs K1 Food K1 Meats K1 Beef K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Commercials K1 Sandwiches K1 Emotion theories K1 Business K1 Industry K1 Industrial sectors K1 Service industries K1 Hospitality industries K1 Restaurant industry K1 Restaurants K1 Advertising research K1 Emotional expression JF Journal of Advertising VO 33 IS 1 SP 43 OP 53 LK http://dx.doi.org/https://www.jstor.org/stable/4189245 DO https://www.jstor.org/stable/4189245 SF ELIB - SuUB Bremen
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