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1 Ergebnisse
1
Television and Web Advertising Synergies:
Chang, Yuhmiin
;
Thorson, Esther
Journal of Advertising. 33 (2004) 2 - p. 75-84 , 2004
Link:
https://www.jstor.org/stable/4189259
RT Journal T1
Television and Web Advertising Synergies
UL https://suche.suub.uni-bremen.de/peid=jstor-4189259&Exemplar=1&LAN=DE A1 Chang, Yuhmiin A1 Thorson, Esther PB M. E. Sharpe, Inc. YR 2004 SN 0091-3367 SN 1557-7805 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Commercials K1 Television commercials K1 Health sciences K1 Health care industry K1 Health care services K1 Personal health services K1 Reproductive health services K1 Family planning K1 Contraception K1 Birth control K1 Barrier contraception K1 Condoms K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial analysis K1 Advertising to sales ratios K1 Mass communication K1 Mass media K1 News media K1 Journalism K1 News content K1 Rhetoric K1 Discourse K1 Argumentation K1 Persuasion K1 Applied sciences K1 Technology K1 Communications technology K1 Communication systems K1 Digital communication systems K1 Internet JF Journal of Advertising VO 33 IS 2 SP 75 OP 84 LK http://dx.doi.org/https://www.jstor.org/stable/4189259 DO https://www.jstor.org/stable/4189259 SF ELIB - SuUB Bremen
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