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1 Ergebnisse
1
Improving Media Decisions in China: A Targetability and Cos..:
Hung, Kineta
;
Gu, Flora Fang
;
Tse, David K.
Journal of Advertising. 34 (2005) 1 - p. 49-63 , 2005
Link:
https://www.jstor.org/stable/4189286
RT Journal T1
Improving Media Decisions in China: A Targetability and Cost-Benefit Analysis
UL https://suche.suub.uni-bremen.de/peid=jstor-4189286&Exemplar=1&LAN=DE A1 Hung, Kineta A1 Gu, Flora Fang A1 Tse, David K. PB M. E. Sharpe, Inc. YR 2005 SN 0091-3367 SN 1557-7805 K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Advertising campaigns K1 Consumer advertising K1 Mass communication K1 Mass media K1 News media K1 Newspapers K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Economics K1 Microeconomics K1 Economic costs and benefits K1 Economic costs K1 Cost efficiency K1 Communications media K1 Print media K1 Serial publications K1 Periodicals K1 Magazines K1 Business information K1 Consumer research K1 Applied sciences K1 Engineering K1 Transportation K1 Vehicles K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Audiences K1 Readership JF Journal of Advertising VO 34 IS 1 SP 49 OP 63 LK http://dx.doi.org/https://www.jstor.org/stable/4189286 DO https://www.jstor.org/stable/4189286 SF ELIB - SuUB Bremen
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