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An Empirical Investigation of the Interaction between Publi..:
Stammerjohan, Claire
;
Wood, Charles M.
;
Chang, Yuhmiin
.
Journal of Advertising. 34 (2005) 4 - p. 55-67 , 2005
Link:
https://www.jstor.org/stable/4189319
RT Journal T1
An Empirical Investigation of the Interaction between Publicity, Advertising, and Previous Brand Attitudes and Knowledge
UL https://suche.suub.uni-bremen.de/peid=jstor-4189319&Exemplar=1&LAN=DE A1 Stammerjohan, Claire A1 Wood, Charles M. A1 Chang, Yuhmiin A1 Thorson, Esther PB M. E. Sharpe, Inc. YR 2005 SN 0091-3367 SN 1557-7805 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Advertising campaigns K1 Advertising research K1 Health sciences K1 Medical sciences K1 Medical research K1 Clinical research K1 Clinical trials K1 Control groups K1 Commercials K1 Radio commercials K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes JF Journal of Advertising VO 34 IS 4 SP 55 OP 67 LK http://dx.doi.org/https://www.jstor.org/stable/4189319 DO https://www.jstor.org/stable/4189319 SF ELIB - SuUB Bremen
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