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Werbewirkung auf dem Prüfstand: Konsequenzen aus der Kaufen..:
Kasprik, Rainald
Marketing: Zeitschrift für Forschung und Praxis. 16 (1994) 4 - p. 247-256 , 1994
Link:
https://www.jstor.org/stable/41918418
RT Journal T1 <Title>Werbewirkung auf dem Prüfstand: Konsequenzen aus der Kaufentscheidungsforschung, Gedächtnisforschung und Sozialpsychologie fürdas Werbemittel-Pretesting</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-41918418&Exemplar=1&LAN=DE A1 Kasprik, Rainald PB C.H. Beck YR 1994 SN 0344-1369 JF Marketing: Zeitschrift für Forschung und Praxis VO 16 IS 4 SP 247 OP 256 LK http://dx.doi.org/https://www.jstor.org/stable/41918418 DO https://www.jstor.org/stable/41918418 SF ELIB - SuUB Bremen
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