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Die Marke: Bezugsobjekt normenbestimmten Verhaltens oder Dr..:
Schiele, Thomas P.
Marketing: Zeitschrift für Forschung und Praxis. 19 (1997) 3 - p. 185-188 , 1997
Link:
https://www.jstor.org/stable/41918546
RT Journal T1 <Title>Die Marke: Bezugsobjekt normenbestimmten Verhaltens oder Druckmittel von Markenartikelherstellern?</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-41918546&Exemplar=1&LAN=DE A1 Schiele, Thomas P. PB C.H. Beck YR 1997 SN 0344-1369 JF Marketing: Zeitschrift für Forschung und Praxis VO 19 IS 3 SP 185 OP 188 LK http://dx.doi.org/https://www.jstor.org/stable/41918546 DO https://www.jstor.org/stable/41918546 SF ELIB - SuUB Bremen
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