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1 Ergebnisse
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Über den Zusammenhang zwischen Markenbekanntheit und Wieder..:
Walliser, Björn
Marketing: Zeitschrift für Forschung und Praxis. 19 (1997) 1 - p. 43-52 , 1997
Link:
https://www.jstor.org/stable/41918785
RT Journal T1 <Title>Über den Zusammenhang zwischen Markenbekanntheit und Wiedererkennung bei der Bandenwerbung</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-41918785&Exemplar=1&LAN=DE A1 Walliser, Björn PB C.H. Beck YR 1997 SN 0344-1369 JF Marketing: Zeitschrift für Forschung und Praxis VO 19 IS 1 SP 43 OP 52 LK http://dx.doi.org/https://www.jstor.org/stable/41918785 DO https://www.jstor.org/stable/41918785 SF ELIB - SuUB Bremen
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