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1 Ergebnisse
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Ein schema- und einstellungstheoretischer Ansatz zur Erklär..:
Regier, Stefanie
;
Huber, Frank
;
Herrmann, Andreas
Marketing: Zeitschrift für Forschung und Praxis. 30 (2008) 4 - p. 205-220 , 2008
Link:
https://www.jstor.org/stable/41922112
RT Journal T1 <Title>Ein schema- und einstellungstheoretischer Ansatz zur Erklärung der Kaufabsicht bei radikalen Innovationen</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-41922112&Exemplar=1&LAN=DE A1 Regier, Stefanie A1 Huber, Frank A1 Herrmann, Andreas PB C.H. Beck YR 2008 SN 0344-1369 JF Marketing: Zeitschrift für Forschung und Praxis VO 30 IS 4 SP 205 OP 220 LK http://dx.doi.org/https://www.jstor.org/stable/41922112 DO https://www.jstor.org/stable/41922112 SF ELIB - SuUB Bremen
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