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1 Ergebnisse
1
Der Einfluss des Markenportfolios auf die Dachmarke durch P..:
Brunner, Christian
;
Esch, Franz-Rudolf
Marketing: Zeitschrift für Forschung und Praxis. 32 (2010) 3 - p. 146-163 , 2010
Link:
https://www.jstor.org/stable/41922168
RT Journal T1 <Title>Der Einfluss des Markenportfolios auf die Dachmarke durch Portfolio-Werbung: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-41922168&Exemplar=1&LAN=DE A1 Brunner, Christian A1 Esch, Franz-Rudolf PB C.H. Beck YR 2010 SN 0344-1369 JF Marketing: Zeitschrift für Forschung und Praxis VO 32 IS 3 SP 146 OP 163 LK http://dx.doi.org/https://www.jstor.org/stable/41922168 DO https://www.jstor.org/stable/41922168 SF ELIB - SuUB Bremen
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