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1 Ergebnisse
1
Spotlights, Floodlights, and the Magic Number Zero: Simple ..:
SPILLER, STEPHEN A.
;
FITZSIMONS, GAVAN J.
;
LYNCH JR., JOHN G.
.
Journal of Marketing Research. 50 (2013) 2 - p. 277-288 , 2013
Link:
https://www.jstor.org/stable/42002773
RT Journal T1
Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression
UL https://suche.suub.uni-bremen.de/peid=jstor-42002773&Exemplar=1&LAN=DE A1 SPILLER, STEPHEN A. A1 FITZSIMONS, GAVAN J. A1 LYNCH JR., JOHN G. A1 McCLELLAND, GARY H. PB American Marketing Association YR 2013 SN 0022-2437 K1 Arts K1 Performing arts K1 Theater K1 Stagecraft K1 Stage lighting K1 Spotlights K1 Applied sciences K1 Food science K1 Foodstuffs K1 Food K1 Confectionery K1 Candies K1 Technology K1 Environmental technology K1 Environmental control systems K1 Lighting K1 Lighting equipment K1 Lamps K1 Floodlights K1 Mathematics K1 Pure mathematics K1 Discrete mathematics K1 Number theory K1 Numbers K1 Real numbers K1 Rational numbers K1 Integers K1 Zero K1 Biological sciences K1 Biology K1 Physiology K1 Anthropometric measurements K1 Body mass index K1 Algebra K1 Coefficients K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Applied arts K1 Design K1 Design engineering K1 Design analysis K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Descriptive statistics K1 Statistical distributions K1 Normal distribution curve K1 Standard deviation K1 Mathematical values K1 Mathematical variables K1 Continuous variables JF Journal of Marketing Research VO 50 IS 2 SP 277 OP 288 LK http://dx.doi.org/https://www.jstor.org/stable/42002773 DO https://www.jstor.org/stable/42002773 SF ELIB - SuUB Bremen
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