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On Brands and Word of Mouth:

LOVETT, MITCHELL J. ; PERES, RENANA ; SHACHAR, RON
Journal of Marketing Research. 50 (2013) 4 - p. 427-444 , 2013

Link: https://www.jstor.org/stable/42002776

RT Journal
T1 <Title>On Brands and Word of Mouth</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-42002776&Exemplar=1&LAN=DE
				
A1 LOVETT, MITCHELL J.
A1 PERES, RENANA
A1 SHACHAR, RON
PB American Marketing Association
YR 2013
SN 0022-2437
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Branding
K1 Brands
K1 Philosophy
K1 Metaphysics
K1 Ontology
K1 Ontological properties
K1 Uniqueness
K1 Business information
K1 Consumer research
K1 Social sciences
K1 Psychology
K1 Cognitive psychology
K1 Emotion
K1 Information science
K1 Information management
K1 Data management
K1 Data types
K1 Missing data
K1 Communications
K1 Informal communication
K1 Conversation
K1 Data products
K1 Datasets
K1 Emotional expression
K1 Applied sciences
K1 Technology
K1 Communications technology
K1 Communication systems
K1 Digital communication systems
K1 Internet
K1 Social media
JF Journal of Marketing Research
VO 50
IS 4
SP 427
OP 444
LK http://dx.doi.org/https://www.jstor.org/stable/42002776
DO https://www.jstor.org/stable/42002776
SF ELIB - SuUB Bremen

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