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1 Ergebnisse
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Deconstructing the "First Moment of Truth": Understanding U..:
HUI, SAM K.
;
HUANG, YANLIU
;
SUHER, JACOB
.
Journal of Marketing Research. 50 (2013) 4 - p. 445-462 , 2013
Link:
https://www.jstor.org/stable/42002777
RT Journal T1
Deconstructing the "First Moment of Truth": Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking
UL https://suche.suub.uni-bremen.de/peid=jstor-42002777&Exemplar=1&LAN=DE A1 HUI, SAM K. A1 HUANG, YANLIU A1 SUHER, JACOB A1 INMAN, J. JEFFREY PB American Marketing Association YR 2013 SN 0022-2437 K1 Social sciences K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Buying behavior K1 Shopping K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Population studies K1 Demography K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Business information K1 Consumer research K1 Communications K1 Communications media K1 Audiovisual media K1 Video technology K1 Video data K1 Information science K1 Data products K1 Datasets K1 Merchandising K1 Product displays K1 Business operations K1 Sales operations K1 Point of sale K1 Applied sciences K1 Engineering K1 Transportation K1 Travel K1 Trip purposes K1 Shopping trips JF Journal of Marketing Research VO 50 IS 4 SP 445 OP 462 LK http://dx.doi.org/https://www.jstor.org/stable/42002777 DO https://www.jstor.org/stable/42002777 SF ELIB - SuUB Bremen
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