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1 Ergebnisse
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Comparing Apples to Apples or Apples to Oranges: The Role o..:
CHO, EUNICE KIM
;
KHAN, UZMA
;
DHAR, RAVI
Journal of Marketing Research. 50 (2013) 4 - p. 505-516 , 2013
Link:
https://www.jstor.org/stable/42002781
RT Journal T1
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
UL https://suche.suub.uni-bremen.de/peid=jstor-42002781&Exemplar=1&LAN=DE A1 CHO, EUNICE KIM A1 KHAN, UZMA A1 DHAR, RAVI PB American Marketing Association YR 2013 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Business information K1 Consumer research K1 Social sciences K1 Psychology K1 Social psychology K1 Communications K1 Communications media K1 Physical media K1 Optical media K1 Business operations K1 Commerce K1 Financial transactions K1 Payments K1 Payment methods K1 Gift certificates K1 Psychological research K1 Anthropology K1 Ethnology K1 Ethnography K1 Asian studies K1 Asian history K1 Western Asian history K1 Sumer K1 Narratives K1 Fables K1 Parables K1 Mathematics K1 Pure mathematics K1 Algebra K1 Mathematical dependent variables JF Journal of Marketing Research VO 50 IS 4 SP 505 OP 516 LK http://dx.doi.org/https://www.jstor.org/stable/42002781 DO https://www.jstor.org/stable/42002781 SF ELIB - SuUB Bremen
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