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Asymmetric Roles of Advertising and Marketing Capability in..:
XIONG, GUIYANG
;
BHARADWAJ, SUNDAR
Journal of Marketing Research. 50 (2013) 6 - p. 706-724 , 2013
Link:
https://www.jstor.org/stable/42002798
RT Journal T1
Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great
UL https://suche.suub.uni-bremen.de/peid=jstor-42002798&Exemplar=1&LAN=DE A1 XIONG, GUIYANG A1 BHARADWAJ, SUNDAR PB American Marketing Association YR 2013 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial investments K1 Investors K1 Business economics K1 Corporate finance K1 Cash flow K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Financial instruments K1 Financial securities K1 Capital stocks K1 Stock prices K1 Financial analysis K1 Advertising to sales ratios K1 Stock transactions K1 Stock sales K1 Financial markets K1 Stock markets JF Journal of Marketing Research VO 50 IS 6 SP 706 OP 724 LK http://dx.doi.org/https://www.jstor.org/stable/42002798 DO https://www.jstor.org/stable/42002798 SF ELIB - SuUB Bremen
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