Titel

Merkliste
1 Ergebnisse

A model of advertising format competition: on the use of ce..:

Clark, C. Robert ; Horstmann, Ignatius J.
The Canadian Journal of Economics / Revue canadienne d'Economique. 46 (2013) 4 - p. 1606-1630 , 2013

Link: https://www.jstor.org/stable/42705934

RT Journal
T1 <Title>A model of advertising format competition: on the use of celebrities in ads</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-42705934&Exemplar=1&LAN=DE
				
A1 Clark, C. Robert
A1 Horstmann, Ignatius J.
PB Wiley-Blackwell
YR 2013
SN 0008-4085
SN 1540-5982
K1 Social sciences
K1 Population studies
K1 Human populations
K1 Persons
K1 Public figures
K1 Celebrities
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Marketing strategies
K1 Endorsements
K1 Celebrity endorsement
K1 Business operations
K1 Commerce
K1 Financial transactions
K1 Payments
K1 Fees
K1 Communications
K1 Advertising
K1 Advertising campaigns
K1 Consumer advertising
K1 Industry
K1 Industrial sectors
K1 Knowledge industries
K1 Communications industries
K1 Advertising industry
K1 Advertising rates
K1 Accountancy
K1 Financial accounting
K1 Business expenses
K1 Business expenditures
K1 Advertising expenditures
K1 Economics
K1 Economic disciplines
K1 Financial economics
K1 Financial markets
K1 Market size
K1 Fixed costs
JF The Canadian Journal of Economics / Revue canadienne d'Economique
VO 46
IS 4
SP 1606
OP 1630
LK http://dx.doi.org/https://www.jstor.org/stable/42705934
DO https://www.jstor.org/stable/42705934
SF ELIB - SuUB Bremen

Export

RefWorks (nur Desktop-Version!)
Flow (Zuerst in Flow einloggen, dann importieren)