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1
Zur Wahrnehmung von Werbebotschaften auf Rennfahrzeugen: Ei..:
Hermanns, Arnold
;
Drees, Norbert
;
Wangen, Edgar
Marketing: Zeitschrift für Forschung und Praxis. 8 (1986) 2 - p. 123-129 , 1986
Link:
https://www.jstor.org/stable/42745857
RT Journal T1 <Title>Zur Wahrnehmung von Werbebotschaften auf Rennfahrzeugen: Ein Beitrag zur Wirkungsforschung in der Sportwerbung</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-42745857&Exemplar=1&LAN=DE A1 Hermanns, Arnold A1 Drees, Norbert A1 Wangen, Edgar PB C.H. Beck YR 1986 SN 0344-1369 JF Marketing: Zeitschrift für Forschung und Praxis VO 8 IS 2 SP 123 OP 129 LK http://dx.doi.org/https://www.jstor.org/stable/42745857 DO https://www.jstor.org/stable/42745857 SF ELIB - SuUB Bremen
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