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Internetspiele als Marketinginstrument für Low-Involvement ..:
Bauer, Hans H.
;
Grether, Mark
;
Sattler, Corinna
Marketing: Zeitschrift für Forschung und Praxis. 24 (2002) 4 - p. 265-276 , 2002
Link:
https://www.jstor.org/stable/42746108
RT Journal T1 <Title>Internetspiele als Marketinginstrument für Low-Involvement Produkte</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-42746108&Exemplar=1&LAN=DE A1 Bauer, Hans H. A1 Grether, Mark A1 Sattler, Corinna PB C.H. Beck YR 2002 SN 0344-1369 JF Marketing: Zeitschrift für Forschung und Praxis VO 24 IS 4 SP 265 OP 276 LK http://dx.doi.org/https://www.jstor.org/stable/42746108 DO https://www.jstor.org/stable/42746108 SF ELIB - SuUB Bremen
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