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Wenn Konsumenten verwirrt sind: Empirische Analyse der Wirk..:
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
Marketing: Zeitschrift für Forschung und Praxis. 24 (2002) 2 - p. 95-109 , 2002
Link:
https://www.jstor.org/stable/42746242
RT Journal T1 <Title>Wenn Konsumenten verwirrt sind: Empirische Analyse der Wirkungen eines vernachlässigten Konstruktes</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-42746242&Exemplar=1&LAN=DE A1 Walsh, Gianfranco A1 Hennig-Thurau, Thorsten PB C.H. Beck YR 2002 SN 0344-1369 JF Marketing: Zeitschrift für Forschung und Praxis VO 24 IS 2 SP 95 OP 109 LK http://dx.doi.org/https://www.jstor.org/stable/42746242 DO https://www.jstor.org/stable/42746242 SF ELIB - SuUB Bremen
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