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Der Beitrag akustischer Reize zur integrierten Markenkommun..:
Esch, Franz-Rudolf
;
Roth, Simone
Marketing: Zeitschrift für Forschung und Praxis. 27 (2005) 4 - p. 215-235 , 2005
Link:
https://www.jstor.org/stable/42746310
RT Journal T1 <Title>Der Beitrag akustischer Reize zur integrierten Markenkommunikation: Zur Integrationswirkung akustischer Reize in Abhängigkeit von der Interaktion mit visuellen Reizen und dem Involvement</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-42746310&Exemplar=1&LAN=DE A1 Esch, Franz-Rudolf A1 Roth, Simone PB C.H. Beck YR 2005 SN 0344-1369 JF Marketing: Zeitschrift für Forschung und Praxis VO 27 IS 4 SP 215 OP 235 LK http://dx.doi.org/https://www.jstor.org/stable/42746310 DO https://www.jstor.org/stable/42746310 SF ELIB - SuUB Bremen
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