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Investing in Emotion: Love and Anger in Financial Advertisi..:

Lefkowitz, Daniel
Journal of Linguistic Anthropology. 13 (2003) 1 - p. 71-97 , 2003

Link: https://www.jstor.org/stable/43104677

RT Journal
T1 <Title>Investing in Emotion: Love and Anger in Financial Advertising</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-43104677&Exemplar=1&LAN=DE
				
A1 Lefkowitz, Daniel
PB American Anthropological Association
YR 2003
SN 1055-1360
SN 1548-1395
K1 Behavioral sciences
K1 Psychology
K1 Cognitive psychology
K1 Emotion
K1 Emotional states
K1 Anger
K1 Social sciences
K1 Communications
K1 Advertising
K1 Advertising campaigns
K1 Commercials
K1 Television commercials
K1 Love
K1 Anthropology
K1 Applied anthropology
K1 Linguistic anthropology
K1 Emotional expression
K1 Population studies
K1 Human populations
K1 Persons
K1 Consumers
K1 Audiences
K1 Television viewers
K1 Economics
K1 Economic disciplines
K1 Financial economics
K1 Finance
K1 Financial investments
K1 Mass communication
K1 Mass media
K1 News media
K1 Journalism
K1 News content
K1 Rhetoric
K1 Discourse
JF Journal of Linguistic Anthropology
VO 13
IS 1
SP 71
OP 97
LK http://dx.doi.org/https://www.jstor.org/stable/43104677
DO https://www.jstor.org/stable/43104677
SF ELIB - SuUB Bremen

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