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1 Ergebnisse
1
More to Form than Meets the Eye? The Impact of Form and Fun..:
Lee, Sangwon
;
Pillai, Rajani Ganesh
Journal of Managerial Issues. 25 (2013) 4 - p. 345-359 , 2013
Link:
https://www.jstor.org/stable/43489372
RT Journal T1
More to Form than Meets the Eye? The Impact of Form and Functional Design on Attitude towards New Products
UL https://suche.suub.uni-bremen.de/peid=jstor-43489372&Exemplar=1&LAN=DE A1 Lee, Sangwon A1 Pillai, Rajani Ganesh PB Pittsburg State University YR 2013 SN 1045-3695 K1 Arts K1 Applied arts K1 Design K1 Product design K1 Art history K1 Art genres and movements K1 Commercial art K1 Graphic design K1 Forms design K1 Applied sciences K1 Engineering K1 Transportation K1 Transportation modes K1 Ground transportation K1 Ground vehicles K1 Motor vehicles K1 Automobiles K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Research methods K1 Research design K1 Business engineering K1 Business innovation K1 Product innovation K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes K1 Education K1 Formal education K1 Pedagogy K1 Educational methods K1 Educational testing K1 Educational tests K1 Pretests K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Mechanical engineering K1 Machinery K1 Engines JF Journal of Managerial Issues VO 25 IS 4 SP 345 OP 359 LK http://dx.doi.org/https://www.jstor.org/stable/43489372 DO https://www.jstor.org/stable/43489372 SF ELIB - SuUB Bremen
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