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1
Charity Appeals Using Celebrity Endorsers: Celebrity Attrib..:
Wymer, Walter
;
Drollinger, Tanya
Voluntas: International Journal of Voluntary and Nonprofit Organizations. 26 (2015) 6 - p. 2694-2717 , 2015
Link:
http://www.jstor.org/stable/43654854
RT Journal T1 <Title>Charity Appeals Using Celebrity Endorsers: Celebrity Attributes Most Predictive of Audience Donation Intentions</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-43654854&Exemplar=1&LAN=DE A1 Wymer, Walter A1 Drollinger, Tanya PB Springer YR 2015 SN 0957-8765 SN 1573-7888 JF Voluntas: International Journal of Voluntary and Nonprofit Organizations VO 26 IS 6 SP 2694 OP 2717 LK http://www.jstor.org/stable/43654854 DO http://www.jstor.org/stable/43654854 SF ELIB - SuUB Bremen
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