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From Social to Sale: The Effects of Firm-Generated Content ..:

Kumar, Ashish ; Bezawada, Ram ; Rishika, Rishika..
Journal of Marketing. 80 (2016) 1 - p. 7-25 , 2016

Link: http://www.jstor.org/stable/43785256

RT Journal
T1 <Title>From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-43785256&Exemplar=1&LAN=DE
				
A1 Kumar, Ashish
A1 Bezawada, Ram
A1 Rishika, Rishika
A1 Janakiraman, Ramkumar
A1 Kannan, P. K.
PB American Marketing Association
YR 2016
SN 0022-2429
K1 Social sciences
K1 Population studies
K1 Human populations
K1 Persons
K1 Consumers
K1 Customers
K1 Applied sciences
K1 Technology
K1 Communications technology
K1 Communication systems
K1 Digital communication systems
K1 Internet
K1 Social media
K1 Communications
K1 Advertising
K1 Advertising campaigns
K1 Commercials
K1 Television commercials
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Marketing strategies
K1 Arts
K1 Applied arts
K1 Architecture
K1 Buildings
K1 Commercial buildings
K1 Retail stores
K1 Health sciences
K1 Medical sciences
K1 Medical research
K1 Clinical research
K1 Clinical trials
K1 Control groups
K1 Branding
K1 Brands
K1 Advertising media
K1 Research methods
K1 Modeling
K1 Behavior modeling
JF Journal of Marketing
VO 80
IS 1
SP 7
OP 25
LK http://www.jstor.org/stable/43785256
DO http://www.jstor.org/stable/43785256
SF ELIB - SuUB Bremen

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