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Information Asymmetry and Hybrid Advertising:
DE LIU
;
VISWANATHAN, SIVA
Journal of Marketing Research. 51 (2014) 5 - p. 609-624 , 2014
Link:
https://www.jstor.org/stable/43832320
RT Journal T1 <Title>Information Asymmetry and Hybrid Advertising</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-43832320&Exemplar=1&LAN=DE A1 DE LIU A1 VISWANATHAN, SIVA PB American Marketing Association YR 2014 SN 0022-2437 JF Journal of Marketing Research VO 51 IS 5 SP 609 OP 624 LK http://dx.doi.org/https://www.jstor.org/stable/43832320 DO https://www.jstor.org/stable/43832320 SF ELIB - SuUB Bremen
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