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1 Ergebnisse
1
Brand Image Evaluations: The Interactive Roles of Country o..:
Allman, Helena F.
;
Fenik, Anton P.
;
Hewett, Kelly
.
Journal of International Marketing. 24 (2016) 2 - p. 40-61 , 2016
Link:
http://www.jstor.org/stable/43966531
RT Journal T1
Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type
UL https://suche.suub.uni-bremen.de/peid=jstor-43966531&Exemplar=1&LAN=DE A1 Allman, Helena F. A1 Fenik, Anton P. A1 Hewett, Kelly A1 Morgan, Felicia N. PB American Marketing Association YR 2016 SN 1069-031X SN 1547-7215 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Brand identification K1 Brand image K1 Behavioral sciences K1 Psychology K1 Social psychology K1 Social perception K1 Reputation K1 Prestige K1 Business economics K1 Commercial production K1 Production factors K1 Production output K1 Product lines K1 Applied sciences K1 Engineering K1 Transportation K1 Transportation modes K1 Ground transportation K1 Ground vehicles K1 Motor vehicles K1 Automobiles K1 Sedans K1 Health sciences K1 Medical sciences K1 Medical research K1 Clinical research K1 Clinical trials K1 Control groups K1 Brand management K1 Cognitive psychology K1 Perception K1 Cognitive models JF Journal of International Marketing VO 24 IS 2 SP 40 OP 61 LK http://www.jstor.org/stable/43966531 DO http://www.jstor.org/stable/43966531 SF ELIB - SuUB Bremen
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