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1 Ergebnisse
1
Crumbs of the Cookie: User Profiling in Customer-Base Analy..:
Trusov, Michael
;
Ma, Liye
;
Jamal, Zainab
Marketing Science. 35 (2016) 3 - p. 405-426 , 2016
Link:
http://www.jstor.org/stable/44012162
RT Journal T1
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting
UL https://suche.suub.uni-bremen.de/peid=jstor-44012162&Exemplar=1&LAN=DE A1 Trusov, Michael A1 Ma, Liye A1 Jamal, Zainab PB Institute for Operations Research and the Management Sciences YR 2016 SN 0732-2399 SN 1526-548X JF Marketing Science VO 35 IS 3 SP 405 OP 426 LK http://www.jstor.org/stable/44012162 DO http://www.jstor.org/stable/44012162 SF ELIB - SuUB Bremen
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