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1 Ergebnisse
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A "Wide" Variety: Effects of Horizontal Versus Vertical Dis..:
DENG, XIAOYAN
;
KAHN, BARBARA E.
;
UNNAVA, H. RAO
.
Journal of Marketing Research. 53 (2016) 5 - p. 682-698 , 2016
Link:
http://www.jstor.org/stable/44134910
RT Journal T1
A "Wide" Variety: Effects of Horizontal Versus Vertical Display on Assortment Processing, Perceived Variety, and Choice
UL https://suche.suub.uni-bremen.de/peid=jstor-44134910&Exemplar=1&LAN=DE A1 DENG, XIAOYAN A1 KAHN, BARBARA E. A1 UNNAVA, H. RAO A1 LEE, HYOJIN PB American Marketing Association YR 2016 SN 0022-2437 K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer choice K1 Biological sciences K1 Biology K1 Physiology K1 System physiology K1 Ocular physiology K1 Eye movements K1 Applied sciences K1 Food science K1 Foodstuffs K1 Food K1 Confectionery K1 Candies K1 Psychology K1 Cognitive psychology K1 Perception K1 Vertical perception K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Merchandising K1 Product displays K1 Sensory perception K1 Visual perception K1 Information science K1 Data products K1 Datasets K1 Eye tracking data K1 Perceptual processing JF Journal of Marketing Research VO 53 IS 5 SP 682 OP 698 LK http://www.jstor.org/stable/44134910 DO http://www.jstor.org/stable/44134910 SF ELIB - SuUB Bremen
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