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1 Ergebnisse
1
Customer Acquisition and Retention Spending: An Analytical ..:
MIN, SUNGWOOK
;
ZHANG, XUBING
;
KIM, NAMWOON
.
Journal of Marketing Research. 53 (2016) 5 - p. 728-744 , 2016
Link:
http://www.jstor.org/stable/44134913
RT Journal T1
Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets
UL https://suche.suub.uni-bremen.de/peid=jstor-44134913&Exemplar=1&LAN=DE A1 MIN, SUNGWOOK A1 ZHANG, XUBING A1 KIM, NAMWOON A1 SRIVASTAVA, RAJENDRA K. PB American Marketing Association YR 2016 SN 0022-2437 K1 Business K1 Accountancy K1 Financial accounting K1 Business expenses K1 Variable costs K1 Acquisition costs K1 Business information K1 Consumer research K1 Customer retention K1 Economics K1 Macroeconomics K1 Aggregate economy K1 Market economics K1 Market penetration K1 Industry K1 Industrial sectors K1 Knowledge industries K1 Communications industries K1 Telecommunications industries K1 Service industries K1 Applied sciences K1 Engineering K1 Telecommunications K1 Wireless telecommunications K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Microeconomics K1 Economic costs and benefits K1 Economic costs K1 Operating costs K1 Behavioral sciences K1 Psychology K1 Personality psychology K1 Identity K1 Social identity K1 Social roles K1 Followers K1 Business operations K1 Commerce K1 Purchasing K1 Cost estimates JF Journal of Marketing Research VO 53 IS 5 SP 728 OP 744 LK http://www.jstor.org/stable/44134913 DO http://www.jstor.org/stable/44134913 SF ELIB - SuUB Bremen
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