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1 Ergebnisse
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When Hostile Consumers Wreak Havoc on Your Brand: The Pheno..:
Kähr, Andrea
;
Nyffenegger, Bettina
;
Krohmer, Harley
.
Journal of Marketing. 80 (2016) 3 - p. 25-41 , 2016
Link:
http://www.jstor.org/stable/44134940
RT Journal T1
When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
UL https://suche.suub.uni-bremen.de/peid=jstor-44134940&Exemplar=1&LAN=DE A1 Kähr, Andrea A1 Nyffenegger, Bettina A1 Krohmer, Harley A1 Hoyer, Wayne D. PB American Marketing Association YR 2016 SN 0022-2429 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Human behavior K1 Social behavior K1 Human aggression K1 Psychology K1 Cognitive psychology K1 Emotion K1 Emotional states K1 Hostility K1 Cognitive processes K1 Cognition K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Mental stimulation K1 Perception K1 Law K1 Criminal law K1 Criminal offenses K1 Sabotage JF Journal of Marketing VO 80 IS 3 SP 25 OP 41 LK http://www.jstor.org/stable/44134940 DO http://www.jstor.org/stable/44134940 SF ELIB - SuUB Bremen
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