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1
Relating Online, Regional, and National Advertising to Firm..:
Sridhar, Shrihari
;
Germann, Frank
;
Kang, Charles
.
Journal of Marketing. 80 (2016) 4 - p. 39-55 , 2016
Link:
http://www.jstor.org/stable/44134949
RT Journal T1
Relating Online, Regional, and National Advertising to Firm Value
UL https://suche.suub.uni-bremen.de/peid=jstor-44134949&Exemplar=1&LAN=DE A1 Sridhar, Shrihari A1 Germann, Frank A1 Kang, Charles A1 Grewal, Rajdeep PB American Marketing Association YR 2016 SN 0022-2429 K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Internet advertising K1 Communications media K1 Online media K1 Advertising campaigns K1 Consumer advertising K1 Classified advertising K1 Commercials K1 Radio commercials K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer spending K1 Business K1 Business operations K1 Commerce K1 Financial transactions K1 Spending K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Marketing strategies K1 Industrial marketing K1 Local advertising JF Journal of Marketing VO 80 IS 4 SP 39 OP 55 LK http://www.jstor.org/stable/44134949 DO http://www.jstor.org/stable/44134949 SF ELIB - SuUB Bremen
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