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Binge Watching and Advertising:

Schweidel, David A. ; Moe, Wendy W.
Journal of Marketing. 80 (2016) 5 - p. 1-19 , 2016

Link: http://www.jstor.org/stable/44134959

RT Journal
T1 <Title>Binge Watching and Advertising</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-44134959&Exemplar=1&LAN=DE
				
A1 Schweidel, David A.
A1 Moe, Wendy W.
PB American Marketing Association
YR 2016
SN 0022-2429
K1 Social sciences
K1 Communications
K1 Advertising
K1 Advertising campaigns
K1 Advertising media
K1 Internet advertising
K1 Population studies
K1 Human populations
K1 Persons
K1 Consumers
K1 Audiences
K1 Television viewers
K1 Behavioral sciences
K1 Psychology
K1 Clinical psychology
K1 Mental illness
K1 Behavioral disorders
K1 Addiction
K1 Personality psychology
K1 Personality
K1 Personality traits
K1 Mass communication
K1 Mass media
K1 Broadcast media
K1 Television
K1 Television viewing
K1 Television programs
K1 Mathematics
K1 Applied mathematics
K1 Statistics
K1 Applied statistics
K1 Statistical models
K1 Time series models
K1 Consumer advertising
JF Journal of Marketing
VO 80
IS 5
SP 1
OP 19
LK http://www.jstor.org/stable/44134959
DO http://www.jstor.org/stable/44134959
SF ELIB - SuUB Bremen

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