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1 Ergebnisse
1
Organizing for Marketing Excellence:
Moorman, Christine
;
Day, George S.
Journal of Marketing. 80 (2016) 6 - p. 6-35 , 2016
Link:
http://www.jstor.org/stable/44134972
RT Journal T1
Organizing for Marketing Excellence
UL https://suche.suub.uni-bremen.de/peid=jstor-44134972&Exemplar=1&LAN=DE A1 Moorman, Christine A1 Day, George S. PB American Marketing Association YR 2016 SN 0022-2429 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Business entities K1 Economics K1 Economic research K1 Economic analysis K1 Market analysis K1 Market orientation K1 Marketing strategies K1 Branding K1 Brands K1 Marketing management K1 Advertising media K1 Internet advertising K1 Education K1 Specialized education K1 Training K1 Business engineering K1 Corporate planning K1 Corporate strategies JF Journal of Marketing VO 80 IS 6 SP 6 OP 35 LK http://www.jstor.org/stable/44134972 DO http://www.jstor.org/stable/44134972 SF ELIB - SuUB Bremen
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