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A Thematic Exploration of Digital, Social Media, and Mobile..:

Lamberton, Cait ; Stephen, Andrew T.
Journal of Marketing. 80 (2016) 6 - p. 146-172 , 2016

Link: http://www.jstor.org/stable/44134977

RT Journal
T1 <Title>A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-44134977&Exemplar=1&LAN=DE
				
A1 Lamberton, Cait
A1 Stephen, Andrew T.
PB American Marketing Association
YR 2016
SN 0022-2429
K1 Applied sciences
K1 Technology
K1 Communications technology
K1 Communication systems
K1 Digital communication systems
K1 Internet
K1 Social media
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Social sciences
K1 Communications
K1 Advertising
K1 Advertising research
K1 Advertising media
K1 Internet advertising
K1 Behavioral sciences
K1 Behavioral economics
K1 Consumer behavior
K1 Linguistics
K1 Language
K1 Lexicology
K1 Terminology
K1 Controlled vocabularies
K1 Subject terms
K1 Keywords
K1 Business information
K1 Consumer research
K1 Sponsored search
K1 Branding
K1 Brands
K1 Computer mediated communications
K1 Online social networking
JF Journal of Marketing
VO 80
IS 6
SP 146
OP 172
LK http://www.jstor.org/stable/44134977
DO http://www.jstor.org/stable/44134977
SF ELIB - SuUB Bremen

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