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1 Ergebnisse
1
Behavioral Implications of International Social Media Adver..:
Johnston, Wesley J.
;
Khalil, Shadab
;
Le, Angelina Nhat Hanh
.
Journal of International Marketing. 26 (2018) 2 - p. 43-61 , 2018
Link:
https://www.jstor.org/stable/44873839
RT Journal T1
Behavioral Implications of International Social Media Advertising: An Investigation of Intervening and Contingency Factors
UL https://suche.suub.uni-bremen.de/peid=jstor-44873839&Exemplar=1&LAN=DE A1 Johnston, Wesley J. A1 Khalil, Shadab A1 Le, Angelina Nhat Hanh A1 Cheng, Julian Ming-Sung PB American Marketing Association YR 2018 SN 1069-031X SN 1547-7215 JF Journal of International Marketing VO 26 IS 2 SP 43 OP 61 LK http://dx.doi.org/https://www.jstor.org/stable/44873839 DO https://www.jstor.org/stable/44873839 SF ELIB - SuUB Bremen
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