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1 Ergebnisse
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Hands Off My Brand! The Financial Consequences of Protectin..:
Ertekin, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
Journal of Marketing. 82 (2018) 5 - p. 45-65 , 2018
Link:
https://www.jstor.org/stable/44879063
RT Journal T1
Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits
UL https://suche.suub.uni-bremen.de/peid=jstor-44879063&Exemplar=1&LAN=DE A1 Ertekin, Larisa A1 Sorescu, Alina A1 Houston, Mark B. PB American Marketing Association YR 2018 SN 0022-2429 JF Journal of Marketing VO 82 IS 5 SP 45 OP 65 LK http://dx.doi.org/https://www.jstor.org/stable/44879063 DO https://www.jstor.org/stable/44879063 SF ELIB - SuUB Bremen
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