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Retention Futility: Targeting High-Risk Customers Might Be ..:
ASCARZA, EVA
Journal of Marketing Research. 55 (2018) 1 - p. 80-98 , 2018
Link:
https://www.jstor.org/stable/44879544
RT Journal T1 <Title>Retention Futility: Targeting High-Risk Customers Might Be Ineffective</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-44879544&Exemplar=1&LAN=DE A1 ASCARZA, EVA PB American Marketing Association YR 2018 SN 0022-2437 JF Journal of Marketing Research VO 55 IS 1 SP 80 OP 98 LK http://dx.doi.org/https://www.jstor.org/stable/44879544 DO https://www.jstor.org/stable/44879544 SF ELIB - SuUB Bremen
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