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1 Ergebnisse
1
TV Viewing and Advertising Targeting:
DENG, YITING
;
MELA, CARL F.
Journal of Marketing Research. 55 (2018) 1 - p. 99-118 , 2018
Link:
https://www.jstor.org/stable/44879545
RT Journal T1 <Title>TV Viewing and Advertising Targeting</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-44879545&Exemplar=1&LAN=DE A1 DENG, YITING A1 MELA, CARL F. PB American Marketing Association YR 2018 SN 0022-2437 JF Journal of Marketing Research VO 55 IS 1 SP 99 OP 118 LK http://dx.doi.org/https://www.jstor.org/stable/44879545 DO https://www.jstor.org/stable/44879545 SF ELIB - SuUB Bremen
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